BETHEBOSS: APPS AND WEBSITES 101

Following on from yesterdays post ‘BETHEBOSS: HOW CAN LOCATION AWARE APPS HELP YOUR BUSINESS?’ we are giving you everything you need to know about apps and websites to make a decision on what is best for you. 

 

Firstly…

 

What’s the difference?

What different kinds of apps are there?

 

Branded

 

A branded is app is one of the more obvious moves towards engaging potential customers. They can work well when aimed at the company’s core demographic, are entertaining or enhance the company’s product in some way.

 

 

Location aware apps

 

-Explained in our previous post-

 

Social Media

 

Social media apps are a popular way to keep people up to date on different services and events on the go.

 

Games

 

Games could be used to engage and interact with customers to build a relationship- also many company’s now use games app’s to make personality assessments in interviewing processes.

 

 

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